Search Engine Optimization

Somewhere between alchemy and water divining lays Search Engine Optimization - the practice of creating a website which ranks high on search engines for a given search criteria. Technically, the steps taken to optimize a site for search engines are trivial and yet it is one of the most overlooked, or improperly implemented, aspects of site development.

The initiative to optimize a site must stem from a marketing decision which picks target keywords that search engine users would use to find a site, and then, from a technical point of view, present the site to search engines in such a way that they rank high for the those keywords.

Because search engines work differently with how they index and rank pages (and continue to change their criteria over time) it's important to have a solid understanding of what they look for.

By leveraging Iolog's up-to-date expertise on search engine behaviour and experience in implementing successful SEO plans, we can dramatically improve the traffic to your site from search engines. We use a unique approach that has proven success and goes beyond the simple method of using meta-tagging.