A successful web marketing plan requires clear objectives, guidelines for measuring success, and appropriate metrics.
Enabling a website to collect meaningful marketing data in a passive manner is the most immediate way to get value out of your site. While most ISPs provide tools to analyze raw server logs, most information derived from such tools is misleading, overwhelming, and rarely meaningful from a marketing point of view.
Through a site metrics implementation plan, Iolog works with your organization to determine what kind of information you’d like to collect from a marketing point of view, and then make the necessary changes to your site to collect information from users in both a passive and active manner.
An online metrics program is essential for organizations that want to validate and measure the performance of their marketing plans.
- tracking user browsing paths: which page did they enter, where did they go, where did they leave?
- What assets (e.g., white papers, products, etc) were downloaded?
- Combine email campaigns with online call-to-action to measure reader response rate.
- Integration of 3rd party metrics tools
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