Online Lead Qualification

Diminishing marketing budgets are a fact of life in the current economy, restricting access to traditional lead generating activities such as trade shows and print-based marketing. Not to worry, though! With a few simple changes, your website can be turned into your most valuable and cost-effective lead generating tool in your organization.

Online lead qualification is the process of gathering information through both passive (see Metrics Enabling) and active data collection from your site's visitors, and then acting on it, interactively.

Through Iolog's marketing oriented approach to web development, we can work with your company to design and implement lead qualification programs online.

• make sites more user-centric so that visitors can be tracked throughout the site. Have sales notified when a user's actions pass beyond a qualification threshold.
• Integrate information collected into 3rd party sales tools such as GoldMine™.
• Collect varying amounts of form-driven information depending on which asset a user wants access to.
• Customize the site content, present different pages to users, depending on if they are considered qualified.